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Fuel for your startup.
You have a brilliant product and technical team. But you need help with marketing, business development, and operations. You’re not ready to hire anyone full time; it’s too early. That’s where we come in. We provide highly experienced, fractional leadership that will take your vision to the next level within 120 days. Guaranteed.
Services
Pipeline Generation & Revenue Growth
Fractional Chief Revenue Officer
Led by Avi Slavin
Current FedEx advisor for Partnerships, Strategy & Commercialization, Avi is a seasoned business executive with 20+ years of corporate leadership and entrepreneurial experience in diverse sectors, as well as growth marketing and sales/revenue generation.
120 Octane doesn't just “advise” on GTM. We roll up our sleeves to actually generate revenue, close the first deals, and lay the commercial foundation that investors and acquirers want to see. Startups can expect a partner who builds the bridge from idea to monetization.
Go-To-Market (GTM) Strategy & Commercialization
We translate vision into a market-ready plan with clear customer targets, positioning, and pricing. We build first-120-days execution roadmaps that move startups from idea to traction to scale, and stress-test the business model to uncover realistic revenue levers and upsell paths.
Revenue Generation & Sales Execution
We own pipeline creation and deal management from zero to signed contracts; open doors with decision-makers across enterprise, mid-market, and SMB; implement repeatable outbound + inbound motion across LinkedIn, email, and partner channels; and negotiate and close revenue-generating deals.
Business Development & Partnerships
We secure high-leverage partnerships that expand distribution and credibility, activate investor, corporate, and founder networks to speed introductions, and build joint ventures, reseller programs, and API integrations that open new revenue streams.
Investor & Customer Storytelling
We shape the commercial narrative investors and customers want, package early traction into proof points that power fundraising and sales, and bridge technical teams and business buyers so the story lands with clarity and urgency.
Operations Scaling & Support
Fractional Chief Operations Officer
Led by Alexandra Jacobo
With over 15 years of experience in operations management, business consulting, and executive support, Alexandra works with startups and small businesses to provide business strategy, operational systems, fractional COO services, and wellness solutions that support long-term performance.
At 120 Octane, we transform chaos into clarity. From strategy to execution, we create the structure that powers momentum and drives results across every function of your business.
Operational Strategy & Execution
We translate business vision into an executable roadmap with clear priorities, KPIs, and milestones. We craft 120-day operating plans that bring structure to vision, empowering teams to execute with focus and efficiency.
Systems Design & Process Optimization
We build the operational foundation for scale by developing SOPs, workflows, and financial systems that make the business predictable and efficient. Every system is designed to support rapid growth without chaos.
Human Resources & People Operations
We help organizations establish strong HR frameworks that support both compliance and culture. From onboarding systems and payroll setup to performance structures and retention strategies, we ensure teams are supported and operations run smoothly.
Leadership & Team Development
We define roles, align responsibilities, and build accountability structures that empower teams to perform at their best. Founders gain time and confidence to lead strategically instead of managing reactively.
Scalable Growth & Long-Term Stability
We implement systems and reporting that make growth repeatable, sustainable, and less overwhelming, ensuring operational excellence becomes a lasting competitive advantage.
Branding, Design & Communications
Fractional Chief Marketing Communications Officer
Led by Jonathan Miller
An accomplished communications professional with nearly 25 years of experience developing integrated marcom programs, Jonathan has held senior leadership positions with multiple Nasdaq-listed companies, as well as with a consumer electronics startup whose IP was ultimately sold to Facebook/Meta.
120 Octane makes you look and sound genuinely beautiful, defining and capturing your unique voice and aesthetic across all channels.
Brand Positioning & Narrative
We define who you are, the problem you solve, and why you win.
Visual Identity & Design System
We build a scalable toolkit: marks, color, type, and application rules.
Website Strategy, IA & Copy
We structure the site and write conversion‑focused, on‑brand copy.
Sales Collateral & Pitches
We create decks, one‑pagers, and case studies that move deals forward.
Content Strategy & Editorial
We establish themes, cadence, and formats to drive demand and authority.
Thought Leadership & PR
We shape your point of view and help place it where it matters.
Event & Field Marketing
We design briefings, launches, and activations that generate meaningful pipeline growth.
Brand Governance & Playbooks
Codify voice, visuals, and processes so teams stay aligned at speed.
About 120 Octane
Our mission is simple:
Turn your potential into momentum. And momentum into market leadership.
We embed at the leadership level to build the sales, operations, and marketing engines you need to accelerate growth.
From launch strategy to brand voice to operations infrastructure to full sales execution, we deliver what startups need most: a path to market, a pipeline of revenue, internal processes to stay efficient, and the horsepower to scale.
Get in Touch
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